Right customer. Right promotion. Right time.
The intelligent promotional marketing platform
Journey 121® delivers turnkey promotions that move your customer from prospect to great. Profitably.
Three Turnkey Programs
- Uses your customer geographic data to determine your true, hyper-local trade area for all channels, including digital
- Laser-focuses on prospects who fit your business concept, based on demographic modeling and scoring of existing customers
- Evaluates campaigns via test and control to measure incremental sales increase
- Stimulates return visits from first-time customers
- Moves customer toward goal of 2-4 purchases—the habituation threshold
- Lets you compare first-time customer return visit metrics between store locations—one of the best measures of successful brand delivery
- Stop wasting promotion spending on customers who are visiting anyway
- Focus spending on winning back customers who haven’t returned in a specified period
- Execute promotions based on each customer’s purchase cycle
Start advancing your customers’ journey
Just two years ago the Customer Journey was a foreign concept, but the franchisees have seen the value of the analytics of customer data and what it means–not just as discounting and marketing, but as a customer-engagement measurement.”
smarter franchise discounting