Right customer. Right promotion. Right time.

The intelligent promotional marketing platform

Journey 121 delivers turnkey promotions that move your customer from prospect to great. Profitably.

Unlock the power of your customer data
Leverages existing information to execute profitable programs.
Gives you visibility, precision and control of promotions
Cut waste, focus spending on your most profitable areas.
Delivers promotions through every marketing channel
Right customer, right promotion, right place, right time in their journey.
Measures your promotions’ effectiveness
By program, by channel, ongoing, in real time.

Three Turnkey Programs

Prospect to New
Your next great customer
  • Uses your customer geographic data to determine your true, hyper-local trade area for all channels, including digital
  • Laser-focuses on prospects who fit your business concept, based on demographic modeling and scoring of existing customers
  • Evaluates campaigns via test and control to measure incremental sales increase
New to better
FROM ROOKIE TO REGULAR
  • Stimulates return visits from first-time customers
  • Moves customer toward goal of 2-4 purchases—the habituation threshold
  • Lets you compare first-time customer return visit metrics between store locations—one of the best measures of successful brand delivery
Better to great
UNDISCOUNTED LOYALTY
  • Stop wasting promotion spending on customers who are visiting anyway
  • Focus spending on winning back customers who haven’t returned in a specified period
  • Execute promotions based on each customer’s purchase cycle

Start advancing your customers’ journey

Platform Technology

Delivers turnkey-simple marketing Programs as a Service (PAAS)
Supports any digitally-enabled marketing vendor for any channel
Operates in a cloud environment, on a Microsoft technology stack
SPSS test and control platform measures incrementality of program redemptions

Just two years ago the Customer Journey was a foreign concept, but the franchisees have seen the value of the analytics of customer data and what it means–not just as discounting and marketing, but as a customer-engagement measurement.”

Steve Hockett – CEO of Great Clips Inc.
CASE STUDY:
JOURNEY 121 AND
GREAT CLIPS
Using customer data for
smarter franchise discounting