About

With all of today’s sophisticated tools and analytics, too many companies are losing too much money on promotion marketing programs because of waste and mistargeted discounts. Journey 121® was developed to solve that problem.

Combining decades of experience in business and technology into a single solution that operates across all relevant channels, Journey 121® uses powerful segmentation and scientific measurement systems to build profitable growth for our customers.

Our mission

To make promotional marketing profitable for multi-unit retail companies.

Our promise

Intelligent investment

We will treat your discount investment as we would our own, optimizing your promotional dollars for robust, sustained ROI.

Ongoing measurement, relentless improvement

We will rigorously measure your results on an ongoing basis, so you can continuously improve ROI and accelerate customer relationship growth.

Promotion done right

We will target your discount dollars to the right people at the right time, in the right place, with the right offer.

Excellent experience

We will deliver discounts that are mutually beneficial to you and your customers, through the channels they prefer, in the most friction-free manner possible.

Strict data security

We will keep only data that can be used to deliver services for your customers, and store it in encrypted, secure systems.

Partners

Douglas Donaldson
Continuous learning and growing is critical to future success.

My background is in strategic business planning and consulting, with 20 years executive management corporate experience. I owned and sold a direct marketing company as well as strategically directed the growth of the largest loyalty marketing company in the world. This experience has led me to conclude that customer transaction data is the most powerful and underutilized asset of businesses today.

Scott Ulring
On one side of the canyon there is data, on the other, knowledge and understanding. The secret to continuous learning and growth is to bridge the two.

My focus has been as a bridge builder, using data to reveal insights and shape programs that drive customer counts, with a special expertise in price-off and behavioral marketing. Over two decades I have architected and implemented a range of transformative systems across catalog retail, franchise, hotel loyalty, and financial services enterprises.